Guest post, by Carol Raithatha, Carol Raithatha Limited Thoughts from a consumer goods focused sensory/consumer researcher on the intricacies of researching touch. Sensory touchpoints Sensory attributes translate to profit for household brands. For example, the smell of Unilever’s Dove soap has been said to contribute $63m to its annual US revenues, while the touch adds… Continue reading Sensory and Consumer Science is Getting in Touch with Touch
IN-TOUCH: DIGITAL TOUCH COMMUNICATION
Understanding the social character and societal impact of touch as it is digitally mediated – developing novel theory and methods
IN-TOUCH: DIGITAL TOUCH COMMUNICATION 