Guest post, by Carol Raithatha, Carol Raithatha Limited Thoughts from a consumer goods focused sensory/consumer researcher on the intricacies of researching touch. Sensory touchpoints Sensory attributes translate to profit for household brands. For example, the smell of Unilever’s Dove soap has been said to contribute $63m to its annual US revenues, while the touch adds… Continue reading Sensory and Consumer Science is Getting in Touch with Touch
Tag: cross-modal
Visual touch or sensing with the eyes
The notion that it is possible to ‘see with the hands’, as Descartes once put it in Dioptrique (1637, see Paterson 2016), chimes with the popular imagination of the sense of touch as somehow enhanced in people with impaired vision. It is linked to centuries of philosophical debate and scientific research of how blind people… Continue reading Visual touch or sensing with the eyes
IN-TOUCH: DIGITAL TOUCH COMMUNICATION 