Guest post, by Dr. Margot Racat, Professor of Marketing, IDRAC Business School (@Margot_bb, LinkedIn, Research Gate) Cosmetics are among the most sensory products around. Almost ten years ago when I was working at l’Oréal, the worldwide cosmetic group, they were about to launch their first virtual try-on make-over, and I began to realise that we… Continue reading Technologies of Touch: Rendering physical tactile sensations into virtual online shopping environments
IN-TOUCH: DIGITAL TOUCH COMMUNICATION
Understanding the social character and societal impact of touch as it is digitally mediated – developing novel theory and methods
IN-TOUCH: DIGITAL TOUCH COMMUNICATION 