debates, why touch matters

Touch it – Want it? Using Touch to Sell

Touch is key to retail and consumerism. The role of touch in the success of the mid-nineteenth century phenomenon of the department store is well documented by Classen in The Deepest Sense (2012), her seminal cultural history of touch. She writes of how the department store brought the goods previously out of sight and touch… Continue reading Touch it – Want it? Using Touch to Sell

why touch matters

Will the rapid expansion of digital touch reconfigure touch and the tactile like optical technologies transformed sight and the visual?

We are on the brink of a sensory revolution: The social sciences and humanities are marked by growing interest in the value of the human senses and the desire to move beyond a vision-centric approach to re-evaluate the roles of other senses (see Howes and Classen, 2014). The emerging field of digital sensory communication, the… Continue reading Will the rapid expansion of digital touch reconfigure touch and the tactile like optical technologies transformed sight and the visual?