Touch is key to retail and consumerism. The role of touch in the success of the mid-nineteenth century phenomenon of the department store is well documented by Classen in The Deepest Sense (2012), her seminal cultural history of touch. She writes of how the department store brought the goods previously out of sight and touch… Continue reading Touch it – Want it? Using Touch to Sell
IN-TOUCH: DIGITAL TOUCH COMMUNICATION
Understanding the social character and societal impact of touch as it is digitally mediated – developing novel theory and methods
IN-TOUCH: DIGITAL TOUCH COMMUNICATION 